The year 2018 was a great year for me, this is where I explored myself to some extreme horizon of life, met so many people, Inspired by many and Inspire many, touched so many lives in entire India, empower people.
I think this is so far most impactful year for me because I explorer many new things about me and I empower many people in terms of Digital Marketing Knowledge.
Made may friends and some friends were I lost in the battle of life and business which is a sad thing to happen but as we say ” The show must go on”.
I have created a thread in our community Uppskill Digital Marketing.
Where I and many of us revel what they have learned this year, in this blogpost I am going to explain you why I said it.
So let’s decode
1. If you truly help people they will love you even more.
There are many instances in happened in 2018, for example Few Students
2. The most powerful emotion a human can have is anger and empathy.
Empathy is a human characteristic, it helps you to connect with humans and more importantly, their problem, if you can feel there problem then you can actually find a more effective solution.
On the other hand, Anger is a negative property, it restricts your thinking capability but at the same time we cannot ignore it’s raw power and used cases how anger changes the outcome of events ( both positive and negative way), so why don’t we understand this and try to direct raw power to a place where we need more execution and less thinking, if we can do this it can be a great asset.
I wrote an article over this you guys can refer to that as well – http://www.arbabusmani.com/anger-relevancy-learning/
3. People will try to backstab and they are sitting close to you.
4. You do not have to become someone else you yourself is the driver of your destiny aiming to become someone else will limit your vision.
I often see people aim to become someone else, for example, I have seen people want to become Arbab Usmani that is me. I asked them not to do so because I have my own vision which can be very different than what they have and once you achieve the feat of becoming me you will have no direction because you already achieved what you wanted. Try to beat yourself again and again, year by year.
I wrote few lines as a poem for this in a Facebook group
5. Analytics is the beast we all ignore
We have done pretty amazing stuff this year only focusing on analytics and data. For example, we reduced
We reduced the daily spend of a training company in Bangalore from 75,000 INR to 50,000 INR in 5 days by only using data.
There are many used case with us where data saved a huge amount of money and effort in business.
6. Influencer marketing is going to rise in 2019 even more In India
This is the year of Influencer marketing in India, it will rise even more than the previous year.
7. Content marketing is shifting from storytelling to smart storytelling
The narrative of the entire ecosystem of content marketing is changing, from 2015 it was shifting toward storytelling and now it will further moving toward smart storytelling where you do not promote the brand but use it as a part of the story itself.
8. People are now able to identify who is lying while selling course and in 2019, many DM institutes will be shut down who lie to students.
In 2018 we coined a term called ” Honeystick” to expose the tricks DM institutes uses to get students where they only concerned about the fees of students but not
Honestly speaking I believe teaching is a very noble job, it helps us to build our nation in a more robust way and corruption on the thought of a teacher is not good, the only thing a teacher or institute should think about is the development of students who are going to build our nation.
9. It doesn’t matter how small you are, you can inspire anyone
It actually doesn’t matter, you can get inspiration even from ants which are the smallest yet most hardworking beings in the world. It doesn’t matters who they are, so stop running behind those motivational speakers
10. Negative emotions are just raw powers you can use
Every power can be given direction, understand your negative emotions such as anger, frustration, fear and use them to become a better version of yourself.